Grant Dudson, Creative Director
I’m an award-winning experiential Creative Director with over ten years of experience, specialising in the ideation and delivery of powerful brand experiences, events, spatial design and immersive art for brands like Johnnie Walker, Ferrari, Ford, Tudor and HP to name but a few.
What do you like about your current role?
I work closely with my clients to design and deliver brand experiences that provide new and exciting ways to immerse audiences in captivating storytelling.
My role involves conceiving the overarching idea as well as all the intricate elements that pull the big idea together. I have a robust, discerning team of creatives, designers, strategists, technologists and producers to support in facilitating the vision.
What are your favourite books?
Purple Cow by Seth Godin; Screw It, Let's do it by Richard Branson; and THE PEACOCK’S TAIL AND THE REPUTATION REFLEX: THE NEUROSCIENCE OF ARTS SPONSORSHIP by Robin Wight.
Who do you most admire and why?
Richard Branson for his relentless drive to never settle for second best.
Olafur Eliasson for always pushing the boundaries of art and perception.
Dr Dre for finding and using his passion for embracing true creative freedom.
Steven Bartlett for showing all of us how to break down success in a candid, accessible and human way.
There are many more!
What is the best advice you have ever received?
You only get out of life what you put into it, and the harder you work, the luckier you'll be.
What motivates or inspires you?
Pushing the envelope of possibility in all that I do.
Dreaming up something beautiful that captivates on a human and spiritual level.
Finding new ways to always add value to myself, people and the planet.
What would you like to highlight and share with our audience?
Whatever you do, do it with pride!
Know there's always an opportunity for you to learn something new every day, and you should embrace it.
You can never be overdressed or overeducated. Fight for what you believe in and be consistent with your commitment to something. Water your idea every day and keep at it until you see progress (and you will see progress... eventually).