Tatiana Mirska
Marketing in a Changing World with Tatiana Mirska Ep 240 - The Global Discussion
Tatiana Mirska, the Chief Marketing Officer of CHI Software, shared her remarkable career journey and insights into leadership, marketing, and the future of AI. With a background that spans multiple industries and countries, Tatiana’s story is one of transformation, resilience, and a passion for embracing change.
From Marketing Pioneer to International Change Agent
Tatiana’s marketing career began in Ukraine at a time when the profession itself was emerging. Initially working in consumer research, she quickly established herself as a trailblazer, taking on roles in industries as diverse as consumer packaged goods, retail banking, and eSports.
Throughout her career, Tatiana has earned a reputation as a “change agent,” someone called upon by companies to lead them through periods of transformation. Her ability to navigate resistance to change and inspire teams has been instrumental in turning challenges into opportunities. From revitalizing global vodka brands to pioneering advertising approaches in eSports, Tatiana has consistently proven her adaptability and strategic acumen.
Embracing AI: CHI Software’s Strategic Evolution
Now serving as the CMO of CHI Software, Tatiana plays a pivotal role in the company’s shift to becoming an AI-driven solutions provider. Under her leadership, CHI Software has harnessed its robust R&D capabilities to develop innovative AI products, including customized AI assistants for retail, B2B, and beyond.
Tatiana shared the company’s ambitious foray into generative AI, which has already yielded transformative results. For example, CHI Software launched a SaaS-based AI assistant designed to be fully customizable and easy to maintain, giving businesses complete control over their AI interactions. This marks a significant step in CHI Software’s evolution and reflects Tatiana’s forward-thinking leadership.
Insights on Leadership and Technology
During the episode, Tatiana emphasized the importance of balancing technological innovation with human connection. While AI and automation are reshaping industries, she believes the strength of any organization lies in its people. “The team is the core of success, not the machine,” she stated, stressing the importance of using technology to enhance rather than replace human contributions.
Her advice for marketing leaders? Embrace emerging technologies like AI but remain committed to building strong teams. Tatiana champions a mindset of continuous learning, experimentation, and collaboration. For her, the goal isn’t just efficiency but unlocking new ways for teams to create value.
The Road Ahead: Transforming the Future of Business
Looking to the future, Tatiana is focused on advancing CHI Software’s AI initiatives. From creating her own digital AI assistant to developing a groundbreaking sales enablement platform, she is at the forefront of leveraging AI to solve complex business challenges. Tatiana is also committed to helping clients integrate AI sustainably, offering consulting services that empower companies to take control of their technological transformation.
Tatiana’s journey underscores her belief that change takes time, patience, and a willingness to meet people where they are. As a leader, she prioritizes understanding and adaptability, ensuring that both teams and clients feel supported as they navigate the evolving business landscape.
About The Global Discussion
The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website.
To learn more about The Global Discussion, please visit:
https://www.theglobaldiscussion.com
Audio
Spotify: https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4n
Apple: https://podcasts.apple.com/ie/podcast/the-global-discussion/id1668702566
Video
YouTube: https://www.youtube.com/@theglobaldiscussion
Website: https://www.theglobaldiscussion.com
Follow us on Social Media
LinkedIn: https://www.linkedin.com/company/theglobaldiscussion
Others: X, Instagram, and Facebook