Rick Sedler
In the latest episode of The Global Discussion, Host Simon Hodgkins had the pleasure of catching up with Rick Sedler, the President and CEO of RMS Media Group, a name synonymous with luxury and innovation in the publishing industry. With over three decades of experience, Rick has been at the forefront of redefining luxury media publishing, and our conversation left us both inspired and enlightened.
A Legacy of Excellence
Rick's journey in the luxury publishing world began in 1984 with Robb Report Magazine, where he played a pivotal role in skyrocketing the magazine's advertising revenue. His expertise and strategic vision led him to the position of Associate Publisher, Publisher, and eventually SVP. Under his leadership, Robb Report became a beacon in the luxury market, setting a high bar for competitors.
Founding RMS Media Group
Rick's entrepreneurial spirit led him to establish RMS Media Group, a conglomerate that's not just surviving but thriving in the digital age. RMS Media Group stands as a testament to Rick's belief in the power of niche market publications. From Moves Magazine to OT Magazine for Professional Athletes and Ocean Home, Rick has consistently delivered content that resonates with the affluent market.
Specializing in Luxury
Rick's specialties lie in luxury media publishing, digital transformation, competitive analysis, sales, marketing, branding, acquisition, and media buying. His approach is multi-channel, encompassing print, digital, social, and mobile platforms, revolutionizing customer-brand interactions.
A Portfolio of Prestige
Under Rick's guidance, RMS Media Group has expanded its portfolio to include proprietary brands like Ocean Home, Luxury Pools, Northshore, and Northshore Home. But it doesn't stop there. RMS Media Group also represents lifestyle magazines for luxury brands such as Ferrari, Aston Martin, Porsche, and Rolls Royce, to name a few.
The RMS Edge
What sets RMS Media Group apart is its ability to provide exceptional opportunities for brands to reach power purchasers. Their media packages are creative, customizable, and efficient, a reflection of Rick's deep understanding of the luxury market's nuances.
The Millionaire Mindset
The landscape has shifted dramatically. Rick explains that Millionaires today are vastly different from those in the '80s. The ostentatious display of wealth has given way to a more casual, experience-driven lifestyle. The way we reach and engage with this audience has also transformed. A print publication now must extend its presence across digital platforms, social media, and beyond to stay relevant.
It's crucial to build genuine relationships and understand your audience's preferred communication channels. Today, that often means mastering digital interactions. Also, while organic social media is important, it should be complemented with branding efforts that provide social proof and credibility.
Looking Ahead
As we wrapped up our conversation, Rick left us with a glimpse into the future of luxury publishing. With a focus on immersive experiences and storytelling, RMS Media Group is poised to continue its legacy of excellence.
Rick Sedler isn't just leading a media group; he's crafting a legacy that will influence luxury publishing for years to come. To watch or listen to our entire conversation and gain more insights from Rick, tune into The Global Discussion.
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