Priscilla Gravenhorst
Why CMOs Need a Chief of Staff with Priscilla Gravenhorst - The Global Discussion
Priscilla Gravenhorst is a dynamic force in the marketing and communications world. With her extensive experience at renowned agencies like McCann, Ketchum, Tiffany & Co, and HAVAS, Priscilla currently serves as the Chief of Staff to Chief Marketing Officers (CMOs), a role she describes as "the CMOs Secret Weapon."
A Journey Through the Advertising World
Priscilla's career trajectory is as impressive as it is diverse. Starting in production, she swiftly moved through project and portfolio management ranks, handling blue-chip clients like Microsoft, Verizon, and Samsung. This journey wasn't a plotted course; as Priscilla shared, she stumbled into advertising, initially working on Hong Kong feature films. This background honed her skills in orchestrating large groups, a talent that proved invaluable in her advertising career.
The Role of a Chief of Staff to a CMO
In this episode, Priscilla illuminated the evolving role of a Chief of Staff in the corporate world, especially within marketing departments. Her role goes beyond traditional project management; it involves strategic planning and ensuring the voice of the CMO is heard across the C-suite. She emphasizes that the Chief of Staff is an enabler, accelerating the CMO's vision and ensuring alignment with the company's broader goals.
The Challenges and Opportunities Facing Today's CMOs
Priscilla highlighted that modern CMOs face many challenges, from rapid technological advancements to complex regulatory environments. She stressed the importance of CMOs being flexible, open-minded, and strategic risk-takers. Priscilla sees these challenges as hurdles and opportunities for innovation and growth.
The Future of Marketing Leadership
Looking ahead, Priscilla is enthusiastic about the future. She's partnering with leaders in the field like Mary Guildford of Future Ready CMO and J Weiser, an expert in leadership superpowers. These collaborations aim to empower CMOs further, enabling them to make a more significant impact both in their organizations and the marketing world.
Priscilla is on a mission to help CMOs regain their rightful place in the driver's seat of marketing innovation and strategy.
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