Marina Petrova
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Disruptive Innovations in AI with Marina Petrova Ep 174 - The Global Discussion
Marina Petrova is a guest on this episode of The Global Discussion with Host Simon Hodgkins. Marina is the CEO and Co-founder of Intentful. With over two decades of experience blending technology, insight, and creativity, Petrova has impacted businesses and consumers across more than 50 countries. Her AI and disruptive innovation expertise is renowned and deeply grounded in practical application. As a guest speaker at prestigious forums like the University of Oxford and Singularity University, Petrova's insights are regularly sought after by global audiences.
From Advertising to AI Innovation
Petrova's journey from advertising to the forefront of AI hallmarks a career driving digital transformation and innovation.
Her entrepreneurial spirit led her to the online travel industry, where she founded a project that, pre-pandemic, had expanded to eight languages and 50 countries. The project focused on bringing the hidden gems of New York City to a global audience. However, the challenges posed by the pandemic catalyzed her pivot toward AI, culminating in the foundation of Intentful alongside her partner, Bruce.
The AI Revolution in Content Creation
Under Petrova's leadership, Intentful has been at the cutting edge of utilizing AI for content creation, particularly in the publishing and "Things to Do" sectors. The company's pioneering use of OpenAI's closed beta program demonstrated early on the transformative potential of AI in generating content at scale, efficiently, and effectively. Petrova's enthusiasm for AI's capabilities in enhancing brand engagement and audience relevance was palpable throughout the conversation.
What sets Intentful apart is its ability to produce content with a precision that aligns with brand voice and audience insights. Petrova highlighted the importance of training AI models to ensure content accuracy and authenticity, which has led to significant SEO improvements and customer engagement for their clients.
Embracing Change and Looking Ahead
Petrova's narrative is a testament to the power of embracing change and the opportunities it presents. With Intentful's recent acquisition by GMS, she sees a future where AI's role in customer engagement and content personalization is not just enhanced but essential. The integration of AI in mobile technologies and the potential of Artificial General Intelligence (AGI) were discussed as frontiers yet to be fully explored.
Petrova advises starting small but starting now for businesses looking to navigate the AI landscape. The pace at which AI is evolving means that opportunities for innovation are plentiful but require agility and openness to change.
Reflecting on the Path Ahead
Marina Petrova's story is a testament to the transformative power of merging artificial intelligence with creative insights and solid business acumen. As the conversation unfolded, it became clear that Petrova is not merely contributing to the evolution of content creation. Instead, she is carving a new path, leading us toward a future where technology and human creativity form a more cohesive and enlightened society.
To dive deeper into the innovative world Marina Petrova and Intentful are shaping with AI, please visit the Intentful website.
About The Global Discussion
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