Josh Golden
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Innovative Strategies for Modern Marketers with Josh Golden Ep 193 - The Global Discussion
In this episode, Host Simon Hodgkins speaks with Josh Golden, the Chief Marketing Officer of Quad. With over three decades of award-winning experience in brand marketing, advertising, creative development, technology, and production, Josh has a wealth of knowledge and insights that are both inspiring and educational.
A Storied Career in Marketing and Innovation
Josh Golden's career is a fascinating journey through various facets of the marketing world. Starting in film and TV, he held his first significant role at Paramount as the head PA for the John Tesh and Leeza Gibbons Show. He then transitioned into consulting, even working on the OJ Simpson trial, where he was responsible for creating graphic exhibits.
His career continued to evolve as he moved into the agency side, working with renowned agencies. Later, he took on significant roles at major brands such as Xerox and NBC Universal. At NBC Universal, Josh was instrumental in driving the digital revolution, including the launch of Hulu.
In his role at Quad, Josh oversees a company that supports a wide array of marketing services, from direct mail and magazines to digital and creative production. Quad's transformation from a manufacturing and printing company to a comprehensive marketing solutions provider is a testament to Josh's visionary leadership.
Insights on the Modern CMO Role
During this episode, Josh shared valuable insights into the evolving role of the Chief Marketing Officer (CMO). He highlighted the increasing complexity and demands of the position, driven by the rapid pace of technological advancements and the need for continuous adaptation. Josh emphasized the importance of understanding the marketer's pain points and providing solutions that make their jobs easier.
He passionately spoke about the significance of creating a cohesive brand experience and the importance of the marketer's role in ensuring a seamless customer experience. According to Josh, Quad's mission is to help marketers navigate the complexities of their roles by offering a comprehensive suite of solutions that address every aspect of the marketing journey.
The Human Element in Marketing
One of the standout moments in the discussion was Josh's emphasis on the human element in marketing. He believes that enjoying the work you do and the people you work with is crucial to success. Josh shared his philosophy of fostering a collaborative and enjoyable work environment where different thinkers can come together to solve problems creatively.
He also touched on the importance of gratitude and humility in professional relationships, advising young marketers always to express appreciation and maintain a learner's mindset. His message resonated deeply, highlighting that the relationships and joy derived from working with a dedicated team are at the core of successful marketing.
Exciting Times Ahead for Quad
The episode was particularly special as it coincided with the launch of Quad's new creative agency, Betty, named after the mother of Quad's founder. This new initiative aims to provide 24/7 global production and creative quality, further enhancing Quad's ability to deliver comprehensive marketing solutions.
Josh's enthusiasm for Quad's future was palpable. He spoke about the company's innovative offerings, including in-store digital displays and AI components that enhance marketing services. It's clear that Quad is positioned for continued growth and success, driven by a commitment to innovation and excellence.
Connect with Josh Golden and Quad
For those looking to connect with Josh Golden and learn more about Quad's offerings, Josh is an active presence on LinkedIn. Quad's official website also provides a wealth of information about its services and recent initiatives.
In summary, the conversation with Josh Golden was a deep dive into the mind of a marketing innovator. His journey, insights, and passion for the industry offer valuable lessons for marketers and business leaders alike. We look forward to seeing how Josh and Quad continue to shape the future of marketing
About The Global Discussion
The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website.
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