Jona Hysa
Moving Women Forward and Finding Your Voice Online with Jona Hysa Ep 261 - The Global Discussion
Jona Hysa, a London-based social media strategist, founder of Time4PA, and the driving force behind the Moving Women Forward community, speaks with Simon Hodgkins on this episode of The Global Discussion. Jona’s story is one of resilience, transformation, and a deep commitment to helping others thrive in both business and life.
From Albania to Italy to London: A Journey of Growth
Originally from Tirana, Albania, Jona moved to Italy at the age of 18 to pursue her studies in Venice. After two decades there, she relocated to London, where she has spent the last 13 years building her career and community.
Her entrepreneurial journey began in 2019 during a period of transition. With two young children and a completed agency project behind her, Jona found herself seeking a new professional path. What started as virtual assistant work soon evolved into a thriving social media and digital marketing practice. Today, she helps small business owners, particularly in the wellbeing and coaching industries, find their voice online and attract the right clients.
A Framework for Visibility
Jona is clear about the noisy and crowded digital landscape. Her approach is rooted in her five-step framework built on strategy, structure, and consistency. Rather than chasing every trend or platform update, she works closely with clients to define their goals, craft authentic messaging, and test what resonates with them.
“Social media is just a tool,” she explained. “It’s not about being everywhere, it’s about being intentional and consistent with what you share.”
Her philosophy is practical and grounded: understand what your audience needs, communicate with clarity, and build relationships rather than chasing vanity metrics.
Building a Community and Moving Women Forward
Alongside her client work, Jona has created something deeply personal and powerful: the Moving Women Forward community. This platform was born from her own experience of feeling isolated when she first started her business.
The community provides a space for women entrepreneurs to learn, share knowledge, and collaborate. It offers masterclasses, workshops, and accountability sessions designed to bridge the gap between ideas and action.
Jona is quick to point out that procrastination and lack of accountability are two of the biggest hurdles women face when turning passion into profit. By creating a supportive network, she helps women push through these barriers, take action, and build sustainable businesses.
“It’s not just about selling to one another,” she said. “It’s about collaboration, creating opportunities, and growing together.”
Social Media, AI, and the Future of Digital
They spoke on the shifting world of digital marketing, from TikTok-driven algorithms to the rise of AI-generated content. Jona takes a pragmatic view. For her, tools are only as good as the value they bring. If AI or a new platform helps entrepreneurs reach their audience and share their message, then it has a place in the toolkit.
SEO, she noted, is far from dead. Instead, it is evolving alongside AI search. What matters is creating content that answers real questions in a clear, accessible way.
Key Takeaway: Do the Work, One Step at a Time
Jona ended the episode with a powerful reminder. She wants the women in her community, and entrepreneurs everywhere, to wake up each day and say “I did it” rather than “I’m going to.”
Whether it’s posting on social media, writing an email, or speaking on a podcast, the act of doing builds confidence and momentum. For Jona, progress comes from consistent action, no matter how small.
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