Chris Goor
Building Valuable Personal Brands Through Video with Chris Goor Ep 222 - The Global Discussion
Chris Goor is the personal branding, authenticity, and video strategy guru. His experienced approach to personal branding is why his philosophy resonates with individuals, businesses, and creatives worldwide. Host Simon Hodgkins catches up with Chris on this episode of The Global Discussion. We look into his journey, expertise, and the transformative power of using video to create impactful brands.
Who is Chris Goor?
Chris Goor is a seasoned video and branding expert. He is a Personal Branding Expert and Creator at Brand Video Pro (the Studio), Co-founder and Brand and Video Strategist at Rusty Monkey, and a broadcast camera supervisor who has worked with high-profile clients like the BBC, ITV, Netflix, Channel 4, Samsung, National Theatre and the Royal Opera House. Chris's portfolio is as diverse as it is impressive. Yet, his passion extends beyond big-name brands. Chris is also committed to helping smaller companies and entrepreneurs make a difference by embracing authenticity and using video strategically to tell their stories.
In his own words, Chris believes that "the smaller companies can beat the bigger conglomerates through the use of soul in their marketing." This philosophy—putting heart and soul into branding—shapes his work and helps clients, big and small, showcase their authentic selves.
The Power of Authenticity in Video Marketing
During his conversation on The Global Discussion, Chris emphasized the importance of showing the real you. He encouraged brands and entrepreneurs to abandon polished, overly staged content in favor of honest, engaging videos that reveal the personality and passion behind a business.
Chris's journey began when he decided to post daily on social media as an experiment. With no specific agenda other than consistently showing up, Chris discovered the power of connecting with audiences through genuine and valuable content. This approach boosted his brand and laid the foundation for his community, The Studio.
Introducing The Studio: A Hub for Personal Branding and Video Strategy
One of the most exciting aspects of Chris's current work is The Studio, an online space designed to help entrepreneurs build their brands through social media and video. From business coaches to personal trainers and mortgage brokers, The Studio has attracted a diverse community of individuals committed to transforming their businesses and reaching wider audiences. Chris offers hands-on guidance through one-on-one sessions, community events, and valuable insights tailored to each member's unique needs.
Key Takeaways: How to Build a Personal Brand that Resonates
Chris shared actionable tips and insights throughout the episode for anyone looking to grow their brand and audience.
Consistency is Key: Chris's social media journey—posting daily for a year—highlighted the importance of consistency. He suggests that everyone should start by simply showing up and experimenting without worrying about perfection. Authenticity and consistency build trust over time, transforming followers into loyal supporters.
Focus on the Audience's Needs: According to Chris, too many businesses create content focused on their products rather than what their audience wants. "Flip the script," he says. By shifting focus to how you can add value to your audience, you create content that resonates more deeply and keeps people engaged.
Experiment and Adjust: Chris describes his approach as an ongoing experiment. By testing different types of content and adjusting based on feedback, he fine-tuned his strategy and discovered what truly connects with his audience. He encourages others to do the same—don't be afraid to try new things and evolve.
Embrace Imperfection: In an age where anyone can pick up a smartphone and shoot a video, Chris stresses that it's not about the equipment or the quality. It's about being real and building relationships. The more authentic and relatable your content, the more likely it is to attract a genuine audience.
Looking Ahead: Chris Goor's Vision for the Future
As he continues to grow The Studio and work with clients across the globe, Chris's focus remains clear: to empower as many people as possible through video and branding. By creating a supportive community that prioritizes authenticity and real-world value, Chris ensures that each member of The Studio gains marketing skills and the confidence to connect with their audience in meaningful ways.
About The Global Discussion
The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website.
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